You can add a ${SalesDivision.Name} image and a ${Welcome} note that will be displayed in the ${Welcome} screen.

Click on the cell that is indicated with a grey triangle in the corner of the cell and enter the ${Welcome} text. 

To add ${Image.Name}, refer Generic features  

To create a ${Welcome} Note

Click on ${Welcome} Text, to open the Edit dialog box.

Enter the ${Welcome} Note and close the dialog box.